On January 5, 2026, news broke that Xiaomi International Business has entered into a strategic partnership with AliExpress, Alibaba's renowned cross-border e-commerce platform. This move marks Xiaomi's official entry into AliExpress's 'Super Brand Global Expansion Program'. Under this collaboration, both entities will concentrate on key product categories, including smartphones and TVs. They aim to conduct localized user engagement strategies and bolster brand recognition in pivotal overseas markets.

The 'Super Brand Global Expansion Program' was initiated in September 2025. Xiaomi's participation in this program is a significant milestone for AliExpress as it seeks to carve out a new niche in the global expansion landscape of leading brands. Zeng Xuezhong, the Senior Vice President of Xiaomi Group, emphasized that AliExpress has emerged as Xiaomi's primary conduit for global expansion, with plans to ramp up investments further in 2026.

During the 2025 Black Friday promotional period, the Xiaomi smartphone POCO F8 series claimed the title of the top new product on AliExpress. Simultaneously, Xiaomi TVs clinched the top spot in the TV category on AliExpress's European platform, underscoring the brand's growing global influence.