On January 2, a rumor surfaced in the market suggesting that ASUS was poised to exit the smartphone sector and would be laying off staff from its mobile phone division. In response, ASUS clarified that it would persist in providing operation, maintenance, upgrades, and warranty services for its existing mobile phone products. However, the company confirmed that it has no intentions of launching new smartphones in 2026. Historically, ASUS's smartphone endeavors have been primarily focused on the ROG gaming phone series. This strategic adjustment might be attributed to the intense market competition and escalating cost pressures.
