Wang Ban, who serves as the President of Sales and Services at Honor, revealed that the Honor Saudi Arabia Business Unit successfully shipped more than 2 million smartphones in 2025. During the early part of 2025, Honor showcased a robust performance in the Middle East market. The brand achieved remarkable shipment volumes, secured a significant market share, and recorded impressive year - on - year growth rates in the first three quarters of the year. It's worth noting that the Middle East market ranks among the fastest - growing smartphone markets on a global scale.

Honor's remarkable success in the Middle East can be traced back to its multi - pronged strategic approach. In the realm of products, Honor introduced a series of product portfolios tailored to local demands, exemplified by the Honor 400 series. Regarding channel marketing, Honor forged close - knit partnerships with local collaborators. It expanded its ecological strategic layout (here, using "strategic layout" to better convey the idea of a planned and comprehensive arrangement in the business context), and actively engaged in e - sports events, which helped enhance brand visibility and appeal among the local tech - savvy and gaming - enthusiastic population.

When it comes to localization efforts, Honor assembled a highly experienced and culturally - attuned team. The brand opened experience stores, providing customers with a hands - on and immersive way to interact with its products. Additionally, Honor launched a self - operated online mall, which not only broadened its sales channels but also offered customers a convenient and seamless shopping experience.