On November 6, as per Counterpoint Research's 'Monthly India Smartphone Market Tracker' report, during the third quarter of 2025, India's smartphone market saw a 5% year-on-year increase in shipments. Simultaneously, the shipment value soared by 18% year-on-year, setting a new quarterly benchmark. The market is steadily shifting towards a phase of stable growth centered around value enhancement. This transformation is mainly propelled by festive stockpiling and promotional endeavors across both online and offline platforms. Factors such as convenient installment schemes, trade-in incentives, and significant discounts act as strong motivators in this regard.
