During the Tmall Double 11 shopping extravaganza, the renowned digital 3C brand Huawei made a splash by launching its flash sale service on Taobao. Presently, a staggering 3,000 Huawei stores, spanning 247 cities across China, have embraced this service, ensuring swift deliveries within a 5-kilometer radius in as little as 30 minutes. By the close of the initial period on October 31, the weekly transaction volume for Huawei stores participating in the flash sale skyrocketed by 1,910%, attracting 190,000 new customers. Huawei's offline experience stores have thrown their full weight behind this initiative, with over 3,000 initial stores launching the flash sale service and encompassing core product categories. The products available through this service are not only eligible for attractive discounts but have also emerged as bestsellers. In a broader context, over 20 leading brands and 27,000 stores within Tmall's 3C digital sector have joined the fray, with more than 100,000 users placing orders for the latest, sought-after products.
