Last night, at precisely 8 p.m., the highly anticipated iPhone 17 series (excluding the Air model, whose launch was postponed due to eSIM integration issues) officially kicked off its pre-order phase. This surge in demand caused a brief but noticeable congestion on Apple's official website. Customers have two convenient options for receiving their new devices: they can either opt for in-store pickup at Apple's direct retail outlets or choose mail delivery through the official website. For those residing in cities with Apple retail stores, the earliest possible pickup dates are September 19th or 20th.

However, immediately following the pre-order launch, both the official website and the accompanying APP encountered delays. Some users reported difficulty accessing the pre-order page until as late as 8:06 p.m. The Pro Max model, in particular, witnessed an overwhelming demand. Taking Shanghai as a case in point, within a mere 20 minutes of the pre-order window opening, all Pro Max models designated for pickup on the September 19th launch day were completely sold out. As a result, customers had to adjust their expectations and wait until the 20th for collection. Furthermore, the orange variant emerged as a clear favorite, outpacing the silver and blue options in terms of popularity.

Currently, the estimated shipping time for mail delivery of the iPhone 17 Pro series via the official website has been extended to the period between October 15th and 21st. On the pricing front, the Pinduoduo Hundred-Billion Subsidy platform has rolled out attractive discounts on three models: the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Each of these models comes with a substantial price cut of 900 yuan. Specifically, the iPhone 17 256GB version is now available for a mere 5,099 yuan, the iPhone 17 Pro 256GB version is priced at 8,099 yuan, and the iPhone 17 Pro Max 256GB version can be purchased for 9,099 yuan.