According to the most recent report by market research firm CounterPoint Research, in the global ranking of best-selling smartphones for the second quarter of 2025, the iPhone 16 clinched the number one position, capturing a 4% market share and dethroning the Pro series, which had held sway for two years. Apple dominated the list, securing five spots in total. The iPhone 16 retained its title as the world's best-selling smartphone for the second consecutive quarter, significantly extending its lead over the iPhone 16 Pro and iPhone 16 Pro Max. Furthermore, the iPhone 16e made its way into the top ten, thanks to robust sales in Japan and the United States.

Samsung secured four positions on the list. The Samsung Galaxy A16 5G performed exceptionally well, while the Samsung Galaxy S25 Ultra claimed the eighth spot, buoyed by the outstanding capabilities of Galaxy AI. As for Xiaomi, the REDMI 14C 4G was its sole representative on the list, continuing to show strong growth in emerging markets such as Latin America, the Middle East, and Africa.