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Xiaomi has inaugurated its maiden official store in the bustling heart of Essen, Germany, spanning an area of 99 square meters. Slated to open on September 26, the store will serve as a comprehensive showcase for Xiaomi's extensive ecosystem of products. From smartphones and smart wearable devices to TVs, sweeping and mopping robots, home appliances, and electric scooters, the store aims to immerse visitors in the "Xiaomi Smart Life" experience. Xiaomi emphasizes that this initiative marks a significant milestone in its Western European retail strategy, with ambitions to extend its footprint to additional European cities in the future. According to reports, Xiaomi anticipates a 15% surge in global smartphone shipments by 2024, propelling it to the third-largest market share globally.
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