China's consumer market exhibited a steady trend in July, as evidenced by the total retail sales of consumer goods amounting to 3.88 trillion yuan, marking a 3.7% year-on-year increase. From January to July, the cumulative total retail sales reached 28.42 trillion yuan, representing a 4.8% year-on-year growth. Commodity consumption continued its upward trajectory, with robust sales observed in home appliances, furniture, mobile phones, and other products. Furthermore, the summer vacation period witnessed a surge in cultural and sports tourism activities. Online consumption witnessed rapid growth, while physical retail outlets are also stepping up their efforts in innovation and transformation.