On August 19, online monitoring data from Beijing Luo Shu He Tu Technology Co., Ltd. revealed that in the first six months of 2025, total retail sales of smart glasses across all channels in China amounted to 468,000 units, marking a robust year-on-year increase of 148%. This surge in sales has propelled the industry chain forward from the 'initial investment' phase to the 'order verification' phase. Gao Zhengyang, a special researcher at Sumer Bank, emphasized that the rapid sales growth of smart glasses is primarily fueled by continuous product innovation and substantial demand expansion. The preference of young consumers for technological products has made innovative features of smart glasses, such as 'open listening' and 'first-person perspective recording', extremely popular. As a novel entry point for human-computer interaction, smart glasses hold vast market potential.
