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JD.com has recently ventured into the takeout market with the launch of its self-operated store, 7FRESH Kitchen, and the introduction of the 'Dish Partner' program. The inaugural 7FRESH Kitchen outlet has opened its doors in Beijing, showcasing a diverse menu that includes specialty stir-fries, pasta snacks, stir-fried rice, stir-fried noodles, and barbecue options. The pricing is remarkably accessible, with dishes ranging from a beef stir-fried rice priced at a maximum of 33.8 yuan to a seaweed soup starting at just 1 yuan.
7FRESH Kitchen embraces a unique 'takeout + self-pickup' model, featuring transparent kitchen operations that emphasize freshly prepared meals without the use of pre-cooked food. By leveraging its self-operated model, 7FRESH Kitchen aims to elevate the quality of takeout dining, setting it apart from established players like Meituan.
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