TikTok Shop has initiated its third round of layoffs within its US e-commerce division, aimed at refining the team structure to better align with strategic imperatives. While the exact number of affected employees has not been disclosed, the move is largely attributed to the department's inability to meet sales targets and the rapid shifts in business strategy observed over the past year. In an effort to replicate the success of its Asian e-commerce operations, the Seattle-based team has undergone a management transition, with Chinese leadership now at the helm. Despite ongoing concerns regarding US national security and pressures to divest the business, TikTok Shop continues to be ByteDance's fastest-growing venture, having successfully expanded into five European markets. The Trump administration has extended the deadline for securing a buyer until mid-September, contingent upon Chinese approval.