ByteDance’s international short drama platform, PineDrama, is managed by a dedicated team within the TikTok business unit and facilitates direct login through TikTok accounts. Since its inception, the platform has seen a consistent rise in downloads, excelling particularly in markets like the United States, Brazil, and Thailand, and has secured a spot among the top ten free iPhone apps across various regions. PineDrama embraces a free-to-view model, generating revenue through advertisements. It capitalizes on TikTok’s vast traffic ecosystem to draw in users, setting itself apart from rival platforms that rely on paid models and third-party user acquisition tactics. Much of PineDrama’s content is curated by teams from China, boasting relevant operational expertise. Simultaneously, it actively encourages the participation of local producers worldwide, engages in negotiations for overseas original scripts, and provides cooperation avenues such as complimentary IP licensing. This approach has enticed numerous domestic production teams to venture into the overseas short drama industry.