Recently, Apple has carried out a limited number of layoffs within its Apple Fitness+ division. Internally, there is speculation that Apple may implement more stringent cost-cutting measures and initiate substantial business transformations in the months or years ahead. Since its inception in 2020, Apple Fitness+ has provided services including fitness coaching and meditation videos, priced at roughly RMB 67 per month. It supports multi-device synchronization and data tracking through the Apple Watch. Nevertheless, this venture is often regarded as a less robust segment of Apple's digital offerings, characterized by a high rate of user attrition and minimal revenue generation. Despite these challenges, Apple has refrained from abandoning this business due to its dedicated user base.
