The 'Doubao Helps You Choose' function is seamlessly integrated into the navigation bar of the Doubao App. This innovative feature utilizes a conversational interaction approach to accurately align with users' shopping requirements. It not only streamlines the process of organizing needs and comparing alternatives but also offers tailored recommendations. Moreover, it is intricately linked with Douyin E-commerce, thereby establishing a comprehensive transaction cycle. In March of this year, Doubao initiated internal testing for the 'Shop and Place Order' function, enabling users to finalize their orders and make payments directly within the App. ByteDance CEO Liang Rubo emphasized that Doubao/Dola Assistant is a key focus in the near term. Despite Doubao's remarkable user growth and ongoing enhancements in user experience, there remains a disparity when compared to top-tier global competitors.
