On January 6, the official Weibo account of Xiaomi's spokesperson issued a statement regarding the recent controversy arising from its cooperation with blogger 'Omnipotent Daxiong'. The statement indicated that the company has dismissed the staff member involved in the incident and issued a notice of criticism to Group Vice President and CMO Xu Fei, as well as General Manager of the Public Relations Department Xu Jieyun. Their relevant performance scores for 2025 will be deducted, and their annual bonuses will be canceled. Previously, Xiaomi's plan to engage with this KOL faced strong opposition from Mi fans, prompting the company to immediately terminate the cooperation and issue an apology.
