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Douyin Undergoes Internal Testing for Offline Payment Service, Welcoming Rivals to WeChat Pay and Alipay
2025-08-26 /
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Author：小编
Douyin is currently engaged in internal testing of its offline payment collection service, which has the potential to redirect online traffic to offline stores and reshape the existing payment market. This internal testing encompasses various features such as displaying pre- and post-payment discounts, prompting users to follow Douyin accounts post-payment, and rewarding payment vouchers for sharing videos. All these features are designed to convert payment traffic into private domain traffic. The test involves tea chain brands and third-party payment institutions. Industry insiders anticipate that following the official launch or the renewal of its payment license, Douyin may introduce preferential policies to attract business users.
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