In recent times, the ETF market has witnessed swift expansion, drawing in a number of prominent active equity players to venture into this arena. Orient Securities Asset Management has filed its inaugural ETF application, closely followed by Xingzheng Global Fund, which has submitted its second. Concurrently, a host of leading ETF providers have opted to rebrand their offerings and introduce mini-programs tailored for index investment. According to industry experts, the forthcoming competition within the ETF sector is poised to transition from a focus on product differentiation to an emphasis on brand cultivation and the establishment of a comprehensive service ecosystem.
