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On November 12, International Olympic Committee (IOC) President Coventry paid a visit to Alibaba's Global Headquarters in Hangzhou. During this visit, she held in - depth discussions with Alibaba Group CEO Wu Yongming regarding the digital transformation of the Olympics.
Coventry conveyed her strong anticipation for ongoing collaboration with Alibaba in the 2026 Milan - Cortina Winter Olympics and future Olympic events. Her vision is to leverage innovative technology to spark global fervor and take the Olympic viewing experience to a whole new level.
It's worth noting that in January 2017, Alibaba officially joined the Olympic Global Partner (TOP) program. Since then, it has been providing crucial "cloud services" and "e - commerce services" to support the century - old Olympics, helping it adapt to the digital age.
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