On October 2, 2025, Google's cloud - computing division announced a significant workforce adjustment, slashing over 100 design - related positions. This move impacted a range of teams, including the 'Quantitative User Experience Research' team, the 'Platform Services Experience' team, as well as some adjacent teams. The primary objective behind this action is to streamline and optimize the organizational structure of its cloud - computing business, aligning it more effectively with the company's long - term strategic goals and market demands. In the context of the highly competitive cloud - computing industry, where technological innovation and cost - efficiency are crucial, such structural optimizations are not uncommon among major tech firms.