Hong Kong's Chief Executive, Li Jiachao, attended the launch ceremony of the Greater Bay Area Consumer Season. He emphasized that Hong Kong intends to leverage its prime geographical location and state-of-the-art logistics infrastructure to establish itself as a leading cross-border e-commerce logistics and distribution center. Additionally, Hong Kong plans to broaden the funding scope of the "E-commerce Express" program and bolster the international competitiveness of local brands through the inaugural "Hong Kong Goods Festival" and the E-commerce Express Service, thereby aiding enterprises in expanding their e-commerce operations. Looking ahead, Hong Kong will expedite the digital transformation of industries, reinforce digital infrastructure, examine the data trading ecosystem, and explore mechanisms to facilitate cross-border data flow within the Greater Bay Area. These initiatives aim to foster deeper integration between the digital economy and the real economy.