As the display industry gears up for an upgrade fueled by the resurgence of consumer terminals and advancements in AI technology in 2024, BOE took center stage at the International Display Week. The company highlighted three pivotal themes: technology, eco-friendly initiatives, and AI, and made its global debut of the sustainable development brand "ONE." BOE's 2024 revenue soared to RMB 198.381 billion, marking a 13.66% year-over-year increase, accompanied by a notable surge in net profit. By embracing an "AI+" strategy that encompasses manufacturing, products, and operations, and by venturing into new territories like perovskite photovoltaics, BOE is steering the industry away from price-driven competition towards value-based competition. Through relentless technology research and development, coupled with overseas expansion, BOE is fostering a resilient and thriving ecosystem.