Recently, there has been a significant surge in the market prices of DRAM memory and NAND flash memory. According to Morgan Stanley's latest research report, server DRAM quotes in the fourth quarter of 2025 witnessed an almost 70% spike within a mere two - week period. At the same time, NAND flash memory prices also jumped by 20% - 30%. Major original manufacturers like Samsung and SK Hynix even went so far as to temporarily halt their quotes, which set off a wave of panic buying in the market. In light of this situation, Morgan Stanley revised downward its stock - holding recommendation ratings for certain companies. For instance, Dell's rating was directly downgraded from "overweight" to "underweight," and its projected stock price plummeted from $144 to $110. Large - scale manufacturers and integrators have also felt the pinch. The majority of OEM/ODM vendors have opted to shoulder the memory costs on their own, even if it means sacrificing profit margins to keep their customers and maintain market share.