In an effort to cleanse the online environment, Weibo has initiated a two-month special rectification campaign aimed at tackling the proliferation of false information disseminated by 'We-Media' accounts. The scope of this campaign encompasses a range of malpractices, including:

• Maliciously exploiting trending topics
• Fabricating false identities to mislead the public
• Utilizing AI to generate false information
• Distorting policy documents
• Hyping up old news
• Manipulating trending searches
• Other deceptive behaviors

Simultaneously, Weibo will standardize the labeling of information sources, eradicating ambiguous and erroneous labeling. The platform will address the issue of publishing false content under false professional identities and using the pretext of knowledge sharing to drive traffic and sales. Weibo will reinforce full-process management, enhance traffic rules, strictly enforce information labeling, and foster special governance measures.