JD.com hosted a collaboration and exchange event in Shanghai under the theme "Open and Win-Win, Efficient Cooperation." During the event, the enhanced version of 'Beacon Plan+' was unveiled, bolstering support for service providers across three pivotal areas: incentives, business opportunities, and rights protection. By implementing strategies such as cash incentives, AI-driven intelligent matching, and content capability certification, JD.com aims to elevate the efficiency of service provider collaborations and assist merchants in cutting costs and maximizing profits. The event recognized outstanding service providers and showcased successful implementations in AI, customer service, design, and other domains. Additionally, the JDmai service market underwent an upgrade, introducing several merchant support initiatives designed to foster a more efficient and mutually beneficial e-commerce ecosystem.