In a legal dispute, startup IYO has sued OpenAI for trademark infringement and unfair competition concerning OpenAI's $6.5 billion acquisition and subsequent launch of the 'IO' project. IYO alleges that it has been developing the screenless voice interactive device IYO ONE since 2018 and claims that OpenAI, following multiple interactions with IYO, introduced the 'IO' product with a strikingly similar concept, design, and naming. According to the lawsuit documents, there were extensive communications between the two parties, with IYO accusing OpenAI of acquiring technical details through these exchanges. Consequently, the court has mandated OpenAI to remove all related promotional content. This case has garnered significant public attention, putting OpenAI in a predicament where it must decide between renaming its product, settling the dispute, or facing a prolonged legal battle.