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BMW Brilliance Leadjoy Digital Information Technology Co., Ltd. (Leadjoy) has forged a strategic alliance with ByteDance's cloud services platform, Volcano Engine. This partnership will concentrate on pioneering the integration of Artificial Intelligence (AI) within automotive marketing services. Leveraging AI-driven scenario-based product matching, purchasing advice, and targeted content guidance, the collaboration aims to significantly elevate the consumer car-buying experience and dealer operational efficiency. This milestone signifies another stride forward for BMW in accelerating the innovative integration of AI technology within its local value chain, following the implementation of its "360-Degree Full-Chain AI Strategy" in collaboration with a leading Chinese technology enterprise.
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