Runway, once a trailblazer in the AI video domain, has seen its pace of new model development decelerate in recent times, slipping from the leading ranks in video generation model proficiency. Nevertheless, its commercial trajectory has defied expectations, with Annual Recurring Revenue (ARR) surging from $100 million to nearly $200 million in just half a year. The linchpin of its expansion is a strategic pivot: transitioning from a focus on in-house model development to product innovation. Initially, it unveiled Aleph 2.0, centered on 'video editing', which spurred two growth surges through social media buzz and advertising. Later, the product underwent a complete transformation into an Agent-centric creative platform, embracing a model aggregation approach and eschewing a default reliance on self-developed models, thereby offering professional creators and SMB users a comprehensive, one-stop creative solution.