Google has unveiled its latest shopping innovation, Universal Cart, for users across the United States. This cutting-edge tool empowers shoppers to effortlessly save and monitor products from a diverse range of retailers, all discovered via Google Search and the Gemini app. It ensures that users' shopping journeys are seamless, keeping track of their progress and alerting them with timely notifications when items are discounted or back in stock. Moreover, Universal Cart leverages users' credit card perks to suggest relevant promotional codes, enhancing the shopping experience. Its checkout functionality is seamlessly integrated with the Universal Commerce Protocol (UCP), an open standard that Google introduced earlier. Universal Cart stands as Google's newest endeavor in the realm of AI-driven shopping solutions. Prior to this, Google has already rolled out features like conversational product search and 'Let Google Call.' Meanwhile, industry rivals such as Amazon and OpenAI are also delving into agent-based commerce, empowering chatbots to handle more practical shopping tasks, thus intensifying the competition in this space.