On October 14, reports surfaced indicating that, in a bid to foster the standardized progression of Generative Engine Optimization (GEO) services, the Terminal Laboratory of the China Academy of Information and Communications Technology has launched the inaugural batch of assessments for 'Generative Engine Optimization (GEO) Service Capability'. The lab is currently welcoming applications from pertinent enterprises. The assessment encompasses multiple facets, including service acceptance, content scrutiny, execution, monitoring and traceability, risk management, as well as the organizational prowess of service providers. It places particular emphasis on verifying the genuineness of information sources, corpus access and content dissemination, identification of generative content, effectiveness appraisal and commitment oversight. Additionally, it scrutinizes the capacity to handle high-risk scenarios in tandem with business operations.