On August 17, 2026 (local time), a significant development unfolded as the Motion Picture Association (MPA) and ByteDance jointly declared the inking of a Memorandum of Understanding (MOU). This collaborative effort is aimed at fortifying intellectual property protection for generative AI video and image models, including the likes of Seedance and Seedream, while also setting up a pertinent framework. Both entities have expressed their unwavering commitment to persistently enhance protective measures, thereby ensuring the preservation of creative content within the film and television sector.