On July 16, 2026, the General Office of the Tianjin Municipal People's Government issued the . The plan proposes to expand new forms of digital advertising, accelerate the digital transformation of advertising in traditional media such as Haihe Media, promote the integration of traditional media and new media, and enhance the effectiveness of advertising communication and marketing. It also includes carrying out the promotion action of 'Artificial Intelligence + Digital Advertising,' empowering the advertising industry with technologies such as big data and cloud computing, supporting the R&D and application of software and hardware for advertising design and production, and effect monitoring. Furthermore, it emphasizes strengthening the R&D and application of artificial intelligence-generated content (AIGC) in the advertising field, supporting advertising companies in renting intelligent or supercomputing resources, and conducting computing applications such as AI vertical large model training and inference, data labeling, and data analysis.