Recently, Roh Tae-moon, President and CEO of Samsung Electronics, penned an article titled “AI Doesn’t Need to Be Smarter Than You—It Just Needs to Understand You Better.” In it, he laid out Samsung’s strategic vision for AI: AI should be seamlessly integrated into a multi-device ecosystem, adept at grasping user needs and adapting to real-life scenarios. Through its SmartThings network, Samsung enables seamless data collaboration across devices—for instance, sleep data from smartwatches can influence daily schedule arrangements, enhancing personalization and convenience.

AI, Roh argues, is entering an “agent-based” era, where it can autonomously perform tasks under user authorization. However, he emphasizes that humans must always retain ultimate decision-making power, ensuring technology serves as an enabler rather than a controller.

Privacy and security remain paramount in Samsung’s approach. The company’s Knox platform safeguards device and data transmission security, while prioritizing local processing for sensitive information to minimize exposure risks.

Smartphones, Roh notes, will continue to serve as the hub of AI interaction, with foldable devices offering expanded workspace flexibility. Meanwhile, smartwatches, TVs, refrigerators, and other connected appliances contribute valuable user data, enriching AI’s contextual awareness. Emerging form factors, such as smart glasses, are poised to further diversify interaction methods, creating a more intuitive and immersive experience.

At its core, Samsung’s AI strategy is grounded in a “people-centric” philosophy. By prioritizing user trust, security, and seamless integration, the company aims to transform technology into a reliable, everyday companion that truly “understands” and enhances human life.