On June 22, 2026, OpenAI unveiled a landmark partnership with Samsung Electronics, granting over 120,000 Samsung employees globally access to ChatGPT Enterprise and the Codex development platform. This agreement represents OpenAI’s largest-ever enterprise-level deployment contract to date. Under the terms, Samsung Electronics will roll out these two AI tools to all its employees in South Korea, as well as to its global workforce within the Device eXperience (DX) Division, covering a wide range of business sectors including software development, marketing, product development, and manufacturing. The primary objective is to harness AI technology to boost employee productivity and enhance problem-solving capabilities.

Initially developed as a software development tool, Codex has since transformed into a versatile platform that caters to non-technical roles as well. It facilitates business process automation and the construction of internal network services. Meanwhile, ChatGPT Enterprise has undergone enhancements in data protection, user permission management, and security controls. These measures ensure that employees adhere to the company’s security policies and governance framework when utilizing advanced AI technology.

This deployment underscores Samsung Electronics’ strategic shift in AI utilization—from a localized tool to a platform that fundamentally improves work methods for its global workforce. Additionally, the two companies will further deepen their collaboration, with a focus on supplying high-end storage semiconductors essential for next-generation AI infrastructure. This expansion of cooperation extends from the supply chain to encompass employee-driven business innovation and a comprehensive AI transformation.