Token prices, which had been steadily climbing since the start of the year, have taken a sudden U-turn. Beginning in June, several prominent large-scale model vendors across the globe have initiated a reshuffling of Token prices. In response to corporate users' growing discontent over the skyrocketing costs of AI services, multiple industry behemoths, OpenAI included, have followed suit in slashing their prices. Yet, in stark contrast to the fervent promotional campaigns of yore, this round of price cuts seems to herald the dawn of a new era of cutthroat competition within the sector. According to insights from numerous market analysts, as leading AI firms like OpenAI and Anthropic forge ahead with their initial public offerings (IPOs), the market's approach to valuing AI companies is undergoing a transformation. The pressing challenge for every company now lies in continuously expanding their user base while keeping acquisition costs at a minimum.