Apple is gearing up to introduce a brand-new website dedicated to 'Gen AI.' The subdomain, genai.apple.com, has already been registered in Apple's domain name server records. However, attempts to access this URL currently result in a dead end, with no actual webpage being displayed. This strategic move comes just weeks prior to Apple's much-anticipated annual Worldwide Developers Conference (WWDC). Apple has already made it known that during the conference, it will showcase a range of 'cutting-edge AI advancements' pertaining to its software platforms.
