On February 16, 2026, Doubao, an AI assistant developed by ByteDance, teamed up with the CCTV Spring Festival Gala to roll out a variety of AI-driven interactive features. The result? A staggering 1.9 billion AI interactions were logged on Chinese New Year’s Eve. During the “Doubao Celebrates the New Year” campaign, it assisted users in creating over 50 million New Year-themed avatars and crafting more than 100 million New Year greetings to mark the occasion.
