On February 10, 2026, news emerged that Baidu had internally initiated a project bearing the code name 'Plan O'. Insider sources reveal that this project is intricately linked to the Baidu APP. Prior to this, the monthly active user base of Wenxin Assistant, a feature within the Baidu APP, had surpassed 200 million. Notably, it spearheaded the Spring Festival AI competition by launching a massive 500 million red envelope giveaway. In contrast to numerous industry peers who opt for standalone apps as their primary arena for Spring Festival promotions, Baidu's continued focus on the Baidu APP through 'Plan O' underscores the APP's enduring significance as Baidu's pivotal gateway to AI technologies.
