With Google Gemini steadily amassing popularity, the advertising sector is abuzz with speculation about the possible introduction of advertising features. In reaction to this, Dan Taylor, Google's Vice President of Global Advertising, explicitly stated that there are no immediate plans in this regard. Instead, the advertising team is centered on placing ads in AI - driven search.

Taylor emphasized that although search and Gemini are functionally complementary, they occupy distinct positions. Moreover, numerous issues still need to be addressed when it comes to the commercialization and revenue - generation of AI assistants.

Tech behemoths have poured substantial investments into AI infrastructure. While integrating advertising is a prevailing trend, a hasty launch could result in a loss of users. Google boasts a wealth of experience in search advertising and enjoys a profitability edge over OpenAI, which grants it more leeway in terms of time.

At present, over 80% of Google's advertisers are already leveraging AI - powered search features, with ad placements being determined by algorithms. There are currently no intentions to offer separate purchasing permissions. The "AI Overview" has an impressive user base, with over 2 billion monthly active users. The click - through and engagement rates of ads within it are on par with those of traditional search ads.

However, the progress of ad testing in the "AI Mode" has been rather sluggish. Inserting ads prematurely could spark a trust crisis. This month, Google commenced testing a new ad format known as "Direct Deals" and unveiled several features related to AI - powered shopping experiences.