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OpenAI has formally rolled out the ChatGPT shopping research function on its official website, aiming to assist users in efficiently and precisely choosing e-commerce products. Statistics reveal that, on average, online shoppers worldwide have to scour over 15 platforms, weigh up more than 20 products, and dedicate over two hours to sifting through information for each purchasing decision. Whether it's contrasting the specifications of digital products, deciphering the ingredients in beauty and skincare items, aligning the functions of home appliances, or picking out emotionally meaningful gifts, consumers are faced with the daunting task of discerning authenticity amidst a deluge of information. They must also strike a balance between their needs, budgets, and preferences across a wide array of choices, leading to substantial decision-making costs.
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