In the fourth-quarter earnings conference call, Apple's CEO, Tim Cook, expounded on Apple's AI strategy. Apple is set to weave a greater number of third-party AI tools into its operating systems. At present, Siri has established a connection with ChatGPT, and the process of integrating Google Gemini is also in full swing. In the meantime, market rumors are swirling that Apple might forge collaborations with Anthropic and Perplexity. Apple's senior vice president of software had previously mentioned the possibility of integrating various AI models in the future.

Cook disclosed that Apple is well on its way to unveiling an 'AI-upgraded' Siri next year and is making significant strides in Siri's development. Moreover, Apple is still mulling over the idea of propelling its AI strategy forward through mergers and acquisitions. According to the earnings report, Apple's revenue for the fourth fiscal quarter of this year soared to $102.5 billion, marking an 8% year-on-year increase.