Starting from September 2025, Kuaishou has been through a wave of personnel and strategic reshuffles. Zhang Di, who was in charge of Kuling AI, tendered his resignation. Meanwhile, Xiao Gu, the Senior Vice President, relinquished his position as the head of the local life services business.

In the past two years, Kuaishou has witnessed a flurry of management shake - ups. More than ten executives at the vice - president level or higher have either left the company or stepped down from their leadership roles.

Coinciding with Xiao Gu's departure, Kuaishou carried out an organizational restructuring. It renamed its local life services division and integrated its various business segments. The company's strategic emphasis has shifted from pouring resources into technological investment and business expansion to focusing on commercialization and monetization. This is evident from the reduction in R&D expenditure and the intensified commercialization endeavors.

However, Kuaishou is grappling with a multitude of challenges. In the e - commerce sector, it has suffered the loss of top - tier live - streaming hosts. The local life services business has a relatively small user base and is facing fierce competition. In the AI field, it is under competitive pressure, and there is still room for improving the user experience. Moreover, it has to meet strict regulatory compliance requirements.

Kuaishou is making strenuous efforts to find breakthroughs in its e - commerce and content ecosystems. But whether it can sustain its competitiveness in emerging technologies and whether its new management team can steer it out of the current predicament remain to be judged by the market.