On September 10, the tech-focused website The Verge covered Apple's autumn event, where the company rolled out updates for a range of hardware offerings, such as AirPods, Apple Watch, and iPhone. Interestingly, this event clocked in at a mere 1 hour and 15 minutes, a substantial reduction compared to the duration of past events. Moreover, when it came to promotional content, the term "artificial intelligence (AI)" — a word that generates considerable excitement in the tech world — was hardly ever mentioned.