Shanghai Municipality has unveiled a series of measures aimed at bolstering the innovation and development of the advertising industry, which is being propelled forward by artificial intelligence (AI). These measures specifically emphasize enhancing support for production factors within the realm of 'AI + Digital Advertising'. Digital advertising firms that opt for third-party large model privatization deployment to advance vertical advertising applications will be eligible for subsidies covering up to 50% of the contract value, with the subsidy capped at 5 million yuan. Similarly, digital advertising enterprises that invest in purchasing non-affiliated party corpora for vertical advertising applications, intelligent agents, and other research and development endeavors will also benefit from subsidies, reaching up to 30% of the contract value, with a maximum subsidy limit of 5 million yuan. Furthermore, eligible districts are urged to extend support to digital advertising enterprises that lease computing power. This support can amount to up to 20 million yuan annually for a single entity, with the subsidy not exceeding 30% of the actual investment made.