Recently, a concerning trend has emerged within the realm of online live - streaming and e - commerce platforms. Black and gray industries have been thriving, leveraging AI technology to mimic the voice and image of the well - known celebrity Yu Donglai. This deceptive practice has been employed for the purposes of illegal marketing and live commerce activities. In the first quarter of 2025, Douyin, a prominent platform, stepped in with a firm response. It banned over 1,000 accounts and associated content that were found to be in violation of its rules. Moreover, Douyin took the responsible step of reporting relevant clues to the regulatory authorities. The Market Supervision and Administration Bureau of Fengze District in Quanzhou City has also played its part. It has imposed sanctions on the enterprises involved in this unscrupulous activity. These sanctions include confiscating the illegal gains they had amassed and levying a fine of 150,000 yuan. This 'AI impersonation' incident has shed light on the new challenges that platforms face in terms of content governance. In light of this situation, Douyin has made it clear that it will intensify its crackdown on such violations. Additionally, the platform has called upon its users to participate in joint supervision efforts. By doing so, it aims to maintain a healthy and safe online environment for all.