The BMW Group has announced the global premiere of its latest model, the BMW iX3, at the IAA Mobility Munich event in September 2025. Built on BMW's innovative intelligent platform, the iX3 introduces three cutting-edge technologies: the panoramic iDrive human-machine interface, BMW Driving Intelligence, and pioneering large cylindrical batteries, all designed to deliver a smarter and more efficient driving experience. A tailored version of the BMW iX3, specifically engineered for the Chinese market, will also debut this year, featuring an intelligent cabin and driving system optimized for Chinese users.

Moreover, BMW Group will showcase a variety of new electric and high-performance vehicles in the "Open Space" at IAA Mobility Munich, showcasing its vision for the future of mobility. The company has confirmed that the technologies introduced in its new generation models will gradually be integrated into all BMW brand models, reinforcing BMW's position at the forefront of the luxury travel sector.