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On July 3rd, Xpeng Motors unveiled its latest mid-size pure electric SUV, the G7, priced at an entry-level of 195,800 yuan, significantly undercutting its direct competitor, the Tesla Model Y, by over 50,000 yuan. This move underscores Xpeng's aggressive strategy to penetrate the market. Transitioning from pre-sale to launch, the Xpeng G7 accomplished this feat in less than a month. Positioned amidst China's fiercely contested mid-size SUV market, the G7 is poised to challenge the market dominance of the Tesla Model Y. He Xiaopeng, the founder of Xpeng Motors, emphasized that in today's highly homogenized competitive landscape, products must be devoid of apparent weaknesses to secure a place. The crux of success, he noted, lies in the ability to establish distinct advantages through robust competitiveness.
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