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Wang Chuanfu: Premiumization is BYD's Next Pivotal Battle
1 week ago /
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Author：小编
At BYD's 2024 Annual General Meeting, Chairman and President Wang Chuanfu, alongside the executive team, delved deeply into the company's core strategies and future trajectory, addressing shareholders' inquiries on pertinent topics like autonomous driving and the global expansion of domestic automotive brands. Wang Chuanfu highlighted Denza as a cornerstone of BYD's brand premiumization strategy, using Denza's exemplary performance as evidence of BYD's commitment to infusing advanced technology into its premium offerings and translating it into emotional value for customers. He unequivocally stated: "Achieving brand premiumization is the next crucial battle BYD must triumph in."
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