On May 28, Changan Auto unveiled significant personnel adjustments, elevating Di Zhirui, the former head of the Changan Qiyuan Marketing Department, to the position of Chief Executive Officer (CEO) for Qiyuan Products, and Yuan Zhixiong, the ex-general manager of the Yinli Marketing Department, to the CEO role for Yinli Products. The creation of the "Product CEO" role is designed to dismantle the conventional barriers between product and marketing within the automotive sector, fostering a seamless integration of these two functions and enhancing decision-making agility as well as market responsiveness. Di Zhirui will assume overall responsibility for the product planning, research and development, and marketing strategies of the Qiyuan brand, with the ambition of positioning Qiyuan as a leading benchmark in the new energy vehicle market. Yuan Zhixiong, on the other hand, will concentrate on driving continuous innovation and quality enhancements for the Yinli brand, aiming to solidify and expand its market presence. This strategic move by Changan Auto underscores its acute awareness of market dynamics and its unwavering commitment to the transition towards new energy vehicles and automotive intelligence.