Jaguar Land Rover Group Adjusts Development Strategy in China
2025-05-21 / Read about 0 minute
Author:小编   

Jaguar Land Rover Group is revising its strategy in the Chinese market, with plans to halt the production of its proprietary models by 2026 and transition to utilizing Chinese platforms for the creation of new products aimed at rebranding. Previously, its joint venture with Chery Automobile sustained a loss of $18.7 million in the preceding fiscal year. This strategic shift aims to tackle current market challenges and ensure sustainable brand growth in China.